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We feel energized and uplifted by some colors, calmed and quieted by others.
Color can change our perception of space; its intensity, tint, or shade influences our senses and our interpretations. Color has been proven to have a direct, physical effect on not only our emotions, but on our general sense of well being.
These are some associations linked to particular colors: |
Red :-
Red stimulates the appetite, raises blood pressure, attracts attention, creates excitement, and takes control. It can be forceful, bold, extreme, aggressive, impulsive, and energetic.
Red suggests physical strength, rejuvenation, self-confidence, love, passion, sensuousness, danger, courage, and vitality. It is the first color the eye sees upon awakening.
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Orange :-
Orange is friendly, cheerful, and happy, associated with thirst and refreshment. It is an energy color that imparts movement. Orange creates a sense of order and equality without power and control.
Orange is an antidepressant, conferring respiratory and intestinal health.
Orange decreases hostility and irritability, with a gregarious, jovial, and extroverted side. |
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Yellow :-
Yellow stimulates memory and mental clarity, with uplifting feelings of optimism, warmth, cheerfulness, wisdom, and brightness.
Yellow aids digestion, and stimulates circulation. It can also signal frustration and caution. Yellow is the most difficult color for the eye to process and see. |
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Green :-
Green confers a sense of relaxation and comfort. It represents health and prosperity, and refreshes the spirit. Green is the easiest color for the eye to see.
Green is associated with balance, harmony, replenishment, heart health, growth, birth, envy, inexperience, wealth, refreshment, compassion, rejuvenation, balance, moderation, concentration, and security. |
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Purple :-
Purple contains elements of surprise and magic. It is philosophical, and represents royalty.
Purple suggests romance, imagination, and passion. It suppresses the appetite, and eases the mind and overactive glands.
Purple fosters love, wisdom, reverence, inspiration, spirituality, an enlightened feeling, and quietness. It conveys elegance and artistic creativity. |
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Black :-
Black is enigmatic and mysterious. It is elegant, yet edgy, and exudes sophistication.
Black suggests dignity, power, worldliness, as well as aloofness. |
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White :-
White indicates purity, innocence, cleanliness, youth, naivete. It is wholesome and trustworthy, and imparts a sense of peace.
White is a classic. It can be utilitarian and somewhat stark, or heavenly beautiful.
White, in its infinite guises, enhances other colors. It is the foundation of many stylish palettes. |
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Gray :-
Gray lacks assertiveness, but suggests intelligence, guarded behavior, and a sense of discipline. Gray brings forth images of history, longevity, and strength.
Gray is a chameleon of color. It's at home in any color scheme, and can blend and take on some of its neighbor's complementary shades.
Gray next to red will look green; next to green, it will look red. This quality makes gray a true neutral, and gives it the ability to work within any decor. |
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Brown :-
Brown conveys warmth and comfort. It expresses solidarity, and evokes less intense behavioral responses.
Brown is natural, and creates associations of the outdoors.
Being from the orange family, brown creates positive food associations. It makes one think of cookies and cakes, ginger, and spices. |
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Blue :-
Blue is non-threatening, and is a symbol of trust and longevity. It is refreshing, soothing, calm, and dependable.
Blue is also known as anti-inflammatory, and can provide relief for insomnia and headaches. It slows metabolism, lowers blood pressure, and decreases heartburn and indigestion.
Blue is associated with travel and leisure, authority and strength. Blue is also the most popular color in the United States. |
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